- Address
- Map
- Phone number
- Menu/Products – avoid a PDF if you can help it
- About us – short paragraph
- Hours
3. Google Analytics account set up to gather info about visitors
4. Yelp info up to date
5. Respond to negative reviews on Yelp
This post has some good tips on doing this properly: How companies should respond to negative reviews
6. Company profile on Google Maps
7. If you’re a service company – list your services on Thumbtack.com
Many of these things can be done by someone with very little web savvy. With a few hours of web design/development help, you can make your mark online and get a leg up on any competition in the area.



When I read blogs like Engadget, I skim past all of the laptops and only stop to read about fun things like gadgets and mobile devices. That other stuff has reached a stagnant point where there’s not really much that can be done to make it interesting.